A Conversation with Undefeated’s Eddie Cruz
Posted by Peter Sim | Dec 12, 2008
Upcoming UNDFTD x Converse Poorman’s Weapon
What are the hurdles in keeping this focus all the while keeping the brand fresh and relevant?
It all starts at our home base between my partner and I. We have weekly meetings with the manager of each shop and are constantly sending out Emails updating them on projects, new product, etc….. We have a good team.
Any current trends that you think will have a huge impact on the future? Any you find annoying and/or negative?
It’s hard to predict the future. I really just try to go with the flow and keep my eye on the ball. I personally let music dictate whatever it is I make. At this point of my life, nothing annoys me. I really don’t pay too much attention to what other people are doing. I just keep my blinders on and do whatever I feel is right. It’s better that way. So far so good.
Lineup for the McFly Hyperdunk release
Sometimes it’s frustrating for sneaker fans (myself included) who don’t live in areas like LA or NYC that usually get the exclusive drops and we end up having to shell out the dough on the Internet. What do you feel about the business of reselling on the web?
Here’s my take. If kids can get there hustle on by selling kicks, then I’m all for it. It’s the same game in the art world. For most kids, it’s an honest living. When the days of this kind of demand are over, that’s when I’ll be worried. Feel me?
Dec 25, 2008 at 6:40 am
he’s about 55. undefeated is all that. they don’t need us. we need them. believe the hype. customer service isn’t where it’s at in the new world economy. yeah, we dig.
Dec 15, 2008 at 10:24 am
Cool article nice to hear from the owner on shops like this. I have been to the Las Vegas shop twice this year and the guys have been very helpful. my visit was at least about 3 months apart and the manager even remembered me.
Dec 14, 2008 at 9:52 am
I got a lot of respect for the company and im feeling a lot of their fitteds too…Been to the shop a few times, wasnt very pleased with the help there…Sort of felt like walking into Supreme, where everybody feels they have 1 up on you just cause they work at Supreme…Hype gets to peoples heads…
Ive never met Eddie though, seems like a cool dude
Dec 14, 2008 at 6:48 am
^^ 72 Pairs total I think….
Dec 13, 2008 at 4:44 pm
just how many of those UDFTD 4s were made? just curious…
Dec 13, 2008 at 2:42 pm
those AF1s are 50k
Dec 13, 2008 at 9:52 am
i love those 4s and that new converse collab undefeated is a very fly store
Dec 13, 2008 at 2:01 am
those af1’s are crazy… where can i cop/
Dec 12, 2008 at 7:36 pm
LOL 4 grand please when i heard that while back i had no words to say they aren’t better then cement IV not even military IV my favorite
Dec 12, 2008 at 7:19 pm
how old is eddie cruz? I’ve been to undefeated once (Los Angeles) but they peoples didn’t help me at all, as if they’re all that cause they work there. *tsk tsk*
Dec 12, 2008 at 7:00 pm
I have nothing but mad respect for Eddie and the whole undefeated fam. Much props to nice kicks for doing this interview - a great Friday read.
Dec 12, 2008 at 6:12 pm
nice…..NICE!!! thanks guys.
Dec 12, 2008 at 6:03 pm
Nice Interview. I am a huge fan of UNDFTD, and I’m all about taking a peak inside one of the owner’s heads.
Dec 12, 2008 at 5:38 pm
Great read.
I have always wondered how that Jordan IV collab came about.
Is it just me or has Nice Kicks become the hands down greatest sneaker site?! You guys are doing great things…PLEASE keep it up NK!