DJ Clark Kent’s Black Friday

Concetps - Cambridge, MA

Straight from Mercer St, Clark caught the next flight out of JFK to Boston to be on hand for the release of the “Black Friday” AF1’s in his favorite spot in the Bay State. A long line stretched down the block in front of Concepts. Pics of the shoes did hit the web since the release in NYC (I wonder how that happened…) and clearly there was much approval of the product by those still standing out in the cold.

Clark came through for all of those waiting in line for the extended time. He did come straight from Logan, but a quick stop was made at Dunkin’ Doughnuts for five dozen. Can’t let kids go hungry!

For those who have never been to Concepts, add it to your Bucket List. This spot is an experience that everyone who is into sneakers needs to live. Back to the kicks, less than two hours after the doors opened, the shoes were gone. Done like dinner. Off to the next stop!

DJ Clark Kent's Black Friday
Concepts - my new favorite hangout in Boston (sorry Fenway).

DJ Clark Kent's Black Friday
DJ Clark Kent stepping out of Lincoln carrying five dozen doughnuts.

DJ Clark Kent's Black Friday
DJ Clark Kent brings the treats

DJ Clark Kent's Black Friday
“Black Friday” Air Force Ones warming up next to the fire. Yes, Concepts has a fireplace in their store - pimp.

DJ Clark Kent's Black Friday
DJ Clark Kent behind the counter in Concepts.

DJ Clark Kent's Black Friday
DJ Clark Kent signing boxes for customers at Concepts in Cambridge, MA.

DJ Clark Kent's Black Friday
Concept’s album cover for The Black Friday Massacre. Each customer who grabbed the kicks got the mix.

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22
  1. still kickin it

    i never even saw what these looked like :(

  2. KicksBoyWonder

    ^^^^There’s a dude on ebay selling like 10 pairs of these things for $400

  3. kstate921

    size 9 $500 cash HOLLA!!!

  4. iamkicks

    Sneakraddicts made a video of the black Friday release at mercer.It was tough. It reminds me of the biggie one more chance video.

  5. JoseBronX NT

    :( I missed out all because of work

    and IMO these have to be the top release of the year

  6. greenmaker24

    these af1s r just ok 2 me

  7. the truth

    wait are thos fake acg foamposites homie got on in the 3rd pic

  8. sneakerfreaker

    MAN HONESTLY YOU DUDES ARE MAD LAME DA SNEAKERS ARENT EVEN THAT DOPE THE LOOK LIKE GRIZZLY BEAR PAWZ YOU DUDES REALLY NEED TO GET IT TOGETHER!!!!!!!!!!

  9. Keenan

    95 minutes?
    is that a mother f*ckin’ record?

  10. BKost

    The black friday forces grew on me a little. I still think they coulda been done better but some of the pictures in here changed my mind. Don’t really matter because I missed my chance anyway and I’m not paying resale.

    The fact that he made the trip to 3 different spots so far apart is crazy, I can definatley respect Kent even more for that.

  11. kurtbert23

    I wanted to acknowledge you for being there matt, i was with the guy from cali that you videotaped opening the box and showing the kicks at cncpts, then after i talked to clark and got my kicks you were in the back :(… Hopefully I will see you for sure if Clark comes around for from what i hear will be the all-star package of forces. PS. I’ve been loggin on at least 10 times a day waiting for that vid you recorded cuz i’m going to be in that!!! thanks a million times more and don’t keep boston waiting matt!!! Maybe nike will show you some love soon and let you design your own pair of fresh sneaks!!!

    ~Stop all the hating everyone! We do this for the love of the game!!!~

  12. Nice Kicks

    ^ It was great to see you as well. I had the hardest time keeping that trip a secret leading up to it.

    I am spending the rest of the week on the video, but it will be something online to share with everyone. No need to print to DVD or charge anybody anything for it. I do this for all of you guys.

  13. kurtbert23

    It was great to see you in concepts matt on friday, i was so pumped that you actually made the trip!!!

  14. J.King

    WOWSER!

    THIS IS TRUE JOURNALISM!

  15. Bmorekicks

    Its cool how yall documented the whole day…future dvd release???

  16. Paper Chasr

    Props to you Matt for some great coverage of a very well executed release. I’m hoping a certain OSD cast member doesn’t end up on the cutting room floor in regard to video footage.

    Regards & Props!

    Paper Chasr
    OSD…Appreciate, Educate, Elevate (Sneaker Culture).

  17. FLYMIKE

    Are you serious to compare this to a movie screening?! Stop it lol you couldnt even compare to a concert tour but big ups to kent next lets not do pony hair its kinda naw its really wack!!! And lets get Fat Joe to rap about the Black Friday Air Force ones over the benjamins beat or the Who shot ya beat that would be killa!!!!

  18. Flatsole

    Good looks

  19. getmoney718

    hmmm, all this talk and reference to a “movie”? Also, that looks like Matt in that one pic holding a video cam. Are we due for a video documenting the day too?

    As for the kicks, I am so mad that I didn’t grab those joints. They would have been PERFECT for winter formal.

  20. Jason

    That was dope that Clark brought food to Concepts for all the kids waiting in line. I wish more spots took care of their people like that.

    I have heard DJ CK spin and yes, the man is retarded. Short bus retarded. I was lucky enough to get a pair off of someone to do a meetup in NYC. $325…well worth it to me.

  21. sneakFREAK

    I am very jealous of you Matt. You got to roll with Clark to every stop on the trip?! Looks like someone just earned enough miles for another trip to NYC hahaha

  22. gameface1326

    Average


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