In 1988, Weiden + Kennedy and Nike put together arguably one of the best series of commercials to ever air on TV. Film maker and actor Spike Lee was called upon to play Mars Blackmon (a character from She’s Gotta Have It) alongside Michael Jordan in 30 second TV spots as a trash talking, sidekick of MJ.

The following year, Spike Lee placed many Nike sneakers in his movie, Do The Right Thing. In the movie one of the most famous scenes included Buggin Out getting his Air Jordan 4’s scuffed and his unforgettable reaction.  The Jordan 4’s weren’t the only Air Jordans to make the film - the Air Jordan 3 also had a cameo in the film and was also on movie cover/poster.

The “Do The Right Thing” Jordan 3 took inspiration from the colors of the movie’s poster to thank Spike Lee for his work with Nike and Jordan over the years.