Nice Kicks caught up with Frank the Butcher and Deon Point to discuss what went into developing and marketing the latest Nike SB/Concepts creation, The Blue Lobster Dunk that releases tomorrow, June 20th.
 The Blue Lobster Dunk serves as the sequel to last summer’s original Lobster Dunk, a Nike SB that first made waves on May 31, 2008. The first “Lobster” was shipped and promoted by the “Concepts Fishing Company,” and came equipped with a poster, lobster claw rubber band, tee shirt and condiment box (replete with lobster shell cracker, fork, bib, wet nap and “butter” shoelaces) all embossed with the “Concepts Fishing Company” logo. The first 50 pairs sold were available in ultra-limited edition packaging, with all of the above-mentioned bundled up in an authentic Concepts wooden lobster trap. This time around, it’s dangerous! The “Blue Lobster” is a dangerous sub-breed of violent crustaceans that have been wrecking havoc on the otherwise tranquil waters of New England. Priced at $250, the actual Blue Lobster sneaker will be bagged, tagged and sealed in a HAZMAT foam container. Each pair will be joined by an official Nike SB tee shirt, hang tag and lace lock. Look for these in store at Concepts in Cambridge, MA June 20th. |
The Nike SB Blue Lobster Dunks will drop June 20th along with limited edition Alien Workshop Blue Lobster skate decks. The latest to be thrown into the mix is the Blue Lobster Tee. The Concepts Blue Lobster Shirt will be limited to only 200. So you’ll need to hit up Concepts to get your hands on one of these. The goods will be available at 11AM. Concepts |
Today, Cambridge-based Concepts announced that it will be releasing the Blue Lobster Dunk, the sneaker boutique’s second project with Nike SB. The Blue Lobster Dunk will drop at Concepts on Saturday, June 20, 2009, at 11:00 am.
The Blue Lobster Dunk serves as the sequel to last summer’s original Lobster Dunk, a Nike SB that first made waves on May 31, 2008. The first “Lobster” was shipped and promoted by the “Concepts Fishing Company,” and came equipped with a poster, lobster claw rubber band, tee shirt and condiment box (replete with lobster shell cracker, fork, bib, wet nap and “butter” shoelaces) all embossed with the “Concepts Fishing Company” logo. The first 50 pairs sold were available in ultra-limited edition packaging, with all of the above-mentioned bundled up in an authentic Concepts wooden lobster trap.
This time around, it’s dangerous! The “Blue Lobster” is a dangerous sub-breed of violent crustaceans that have been wrecking havoc on the otherwise tranquil waters of New England. Priced at $250, the actual Blue Lobster sneaker will be bagged, tagged and sealed in a HAZMAT foam container. Each pair will be joined by an official Nike SB tee shirt, hang tag and lace lock. The first 200 pairs will come with 1 of 2 Concepts x Alien Workshop skate decks.
On June 20, while in line to pick up the Blue Lobster, Concepts will also be raffling off a pair of the original Lobster from 2008. Raffle tickets will be sold for $10 each and the drawing will be held immediately following the release.
After the launch of the Blue Lobster, Concepts will host the Official Blue Lobster Party, featuring a number of special guests and performers including DJ Statik Selektah, Termanology and Masspike Miles. The “Brew Live Cruise” will take place on board the MV Freedom, docked at Rowes Wharf in Boston, MA. Boarding begins at 8:00 pm and the vessel leaves at 9:00 pm sharp! Admission is $30 and only offered to those that are 21+.
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