While Staple and the infamous pigeon is usually associated with “unattainable” whether it be for extremely limited quantities, selective distribution, or a far reaching price, one can purchase the shoes from the Staple x Airwalk collection starting at only $29.99.

Currently the release date is set for 8/18 limited for 1,000 pairs.  Stay tuned for more information as we get closer to the release.

The Staple x New Balance 575 “White Pigeon” still features the some of the standard pigeon elements, including the image embroidered into the heel, and NYC image on the tongue. Instead of the standard grey that we know and love about the Pigeon Colorway, the “White Pigeon” is exactly that, white.

Look for these to arrive at retailers in August, more than likely in limited numbers.

Click here to view additional photos.

As someone who grew up in the era that saw the pinnacle of Airwalk’s popularity, I would be lying if I said I wasn’t excited to see someone like Jeff lend a hand to the struggling footwear company. Aside from those feelings, I admire Staple for stepping outside the cultural glass box that seems to restrain the creativity of so many people in the streetwear and sneaker industries. I’ve never had any doubts in his abilities to succeed in this partnership. I can also completely understand why Airwalk was the perfect fit, the challenge.

Click here to see a brief history of all the products his pigeon has tagged.

Some pics from the R & D meetings were posted on Jeff’s blog, which is like a trip down memory lane for some. The tennis ball Airwalk’s from many years ago were inspiration for the Alife Ball-Out’s. While the basketball joints from back in the day, could have easily been inspiration for those Jordan 22’s that dropped more recently. There will most likely be an 80’s/90’s influence on the releases, as Airwalk’s best days were back then. With the Beastie Boys’ Oscilloscope logo in the mix, collabs with the old school hip hop’ers might even be a part of the mix.

You can knock Airwalk all you want, and even question Jeff’s decision, but if you are looking for a challenge in the sneaker industry, bringing Airwalk from the bargain basement, back to a front runner in the shoe game, would be the ultimate accomplishment.

Via Jeff Staple.

When Jeff Staple puts his iconic “pigeon” logo or colorway onto anything, it turns to gold. Previous releases include Nike Dunks, which will set you back about $2000 on eBay, the New Balance 575, which can be had for about $400, and New Era fitteds, which are considered a steal at about $75. These Converse feature the stitched pigeon icon on the tongue, and the now standard “pigeon” issue coloring, grey and salmon-orange.

We can only expect the same from these future (hopefully) releases. Not much info is available now, but we’ll keep you updated.

Closer look after the break via HighSnobiety.