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iDs Are Becoming More Favorable Than PEs
Chris “Birdman” Anderson’s Nike LeBron X iDThe term “player exclusive” did not hold the same weight as it did in previous seasons. Players moved towards creating their own identities through NikeiD more so than any other season. Even some of the signature athletes, such as KD shelved his player exclusives for NikeiDs for long stretches of the season at times. The player exclusive will never entirely die out, but NikeiD, miadidas and YourReebok will continue to make a big splash.
