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2. Nike Air Penny “Lil’ Penny” Series (1995-97)
If you’re able to make a plastic doll famous, chances are your respective marketing campaign is pretty successful. This couldn’t be any more evident than the series of commercials Nike provided within the Penny line, featuring the now iconic Lil’ Penny character. Featuring the voice of comedian Chris Rock, this brash “miniature” Penny Hardaway drew the ire of the real-life guard as the aforementioned doll’s questionable habits made for great marketing spots.
“Party?! Nah, I’m just in here reading a book”
