This post may contain affiliate links. Please read our disclosure policy.
12. Nike Basketball “Benji Wilson” (1997)
During the 1997 NBA Playoffs, Nike unveiled this incredible commercial that didn’t feature a shoe, but rather paid tribute to a fallen Chicago-basketball icon: Benji Wilson. With the crisp tone of the narrator, an incredible line derived that still rings true today – “shoot over brothers; never at them.” Goosebumps.