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4. Allen Iverson
Allen Iverson turned Reebok into RBK. His passionate play, charismatic personality, undeniable attitude made him one of a kind. While signature shoe sales were slumping in the post-Jordan NBA era, the Answer line was strong and long; spanning to off court apparel and early retro release. Signature athletes thrive off of style, personality, and uniqueness, and AI had all three.
