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4. Air Jordan 13
image via Michael Jordan’s WorldAthlete: Michael Jordan
Sport: Basketball
Year: 1997
Following up the no flash, all function AJ 12, the Air Jordan 13 restored flavor to the franchise. Popping with hologram branding, reflective mesh composition, and animal inspiration, the model stood out in a flashy period for shoe sales. CEO Jordan?s new kicks still stuck to business though, introducing refined innovations such as hidden lacing and suede wrapped midsoles.
