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2. Reebok Question
Athlete: Allen Iverson
Sport: Basketball
Year: 1996
In 1996, Philadelphia won the lottery by acquiring the draft rights to Allen Iverson, but Reebok hit the jackpot by signing him to a sneaker deal. The Vector made the most of their relationship with the most influential basketball player this side of MJ, pushing lifestyle as much as performance in a long line of AI sneakers and apparel. To this day, the Question still stands as the best and most important sneaker from the athlete (and arguably the brand), selling out in shops back in ?96 and being met with a resounding ?yes? every time it re-releases.
