This post may contain affiliate links. Please read our disclosure policy.
12. Converse Aero Jam
image via Sole Collector/Kicks On CardsAthlete: Larry Johnson
Sport: Basketball
Year: 1993
Selling sneakers with a cross-dressing granny? Try pitching that to the Chuck Taylor-era execs at Converse. Around 1992, the Chevron rebranded their basketball line by replacing the conservative campaigning of the Weapon with Larry Johnson and eventually the Aero Jam. The edgy REACT Juice technology and in-your-face athleticism of LJ offered tangible endorsement to the masses, pairing perfectly with the oddball advertising and beloved expansion team colors.
