5 Minutes with GLC

You may know him from certified bangers like “Spaceships” and “Drive Slow”, but GLC is determined to keep that G.O.O.D. Music going.

His latest single “Big Screen” featuring ‘Ye is already making noise with the video getting steady airplay, and the album, “Love, Life, and Loyalty” is due out later this year.

We caught up with GLC down in Austin during SXSW to chop it up over girls, music, and of course – sneakers. Shouts out to Briahna, Geno, and the G.O.O.D. Music crew for all their support.

Read the entire interview after the jump.

Nice Kicks: So how you been doing? What’s up with the music?

GLC: Man, life is great. I’m feelin’ like I got my mind right for the lime light, and even when it’s wrong, I’m always havin’ my time right. I got the “Big Screen” video I just shot with Kanye. Man, that thing right there is about to make some noise you know what I’m sayin? Been workin’ really hard in the studio finishing up my album, “Love, Life, & Loyalty” due out this summer. I got a gang of producers out of Chicago that people ain’t never heard of, but after my album drops, they’re going to be household names – I got my man Keezo Kane, a group of producers called The Trail Blazers, another group called Squad Deep, XL – I’m sorry I can’t remember everybody, but we’re fixing to get it in.

I see you got the Yeezys on, what’s your sneaker game like?

I’m big into sneakers man – I just copped me some 90s. Man, I went to the Nike Store in Atlanta in Lenox Mall. They didn’t even have this one pair of shoes I wanted in my size, but I stayed in there for about 20 minutes and waited because…the shoes are fresh as hell – some 90s – they got the fuchsia and the turquoise, the black, and the white. But on top of that, the girl that was helping me was magnificent. She was a great creation – God did a time and a half on her.

Haha – how many pairs of shoes do you think you own?

Mmm…probably about between 200-300.

Damn, so your shoe game has to come correct when you roll with someone like “Deadstock” Don C right?

Yea man, we gotta show love, but the thing is [I] found there’s strength in numbers due to the fact that Don C got about 5000 pairs of shoes, and I’m light years behind him. Ye’s shoe game is off the chain. My man Ibn Jasper’s shoe game is off the chain. I just sit back in the cut, and let the shine come to me. I try to keep my broadcast level down on my shoe game, but it’s just like the pimpin’. You can’t escape the pimpin’. And what you supposed to do when the pimpin’ call your name?

I got you. What attracts you to the shoe game?

When the girls walk up and be like, “Aww, those are some nice shoes”, and then they try to give you some because your shoes look so fresh. It allows you to have to do less work on your mackin’ so you can distribute your mackin’ equally and evenly throughout the night. When they see your shoes, its like a “fine girl magnet”. One thing I can’t take though, is bogus shoes man.

Alright let’s talk about that…

When I see some bogus shoes, it’s like I’ve seen a ghost man. I just don’t see it – I don’t even acknowledge that shit. That shit’s like Hollow Man – I don’t even see that shit because you know my momma told me, “If you ain’t got nothin’ nice to say, say nathan”. So if you got some weak ass shoes, I’ll just say “What’s up”, and not even look at your shit because I’m allergic to weak ass shoes. One time I accidentally, I was under the influence, and put on some weak ass shoes, but it was only for like two seconds because my big toe started to break out, so I had to take them off. That’s when I found out I was allergic to weak ass shoes.

Have you seen the bootleg Yeezys yet?

I’ve been motherfuckin called upon to address this bootleg Yeezy epidemic that’s goin’ out here. There’s a lot of guys out here wearing these bootleg Yeezys all over the world. Man, what I do is, I pray for them, and I try to guide them to the light by letting them see my Yeezys.

GLC’s Air Yeezy Sample Pair

So what are your favorite kicks of all time?

I love the IVs, the IIIs, the VIIs, the VIs, these Yeezys I got on my feet, the BWs, 90s. Man, I got so many shoes…

Is it safe to assume that Jordans are king in Chi-town?

It’s all about Jordans definitely. It’s like Jordans or nothing. When you got them Jordans, whatever it is, like if you’re pimpin’ and you got Jordans on, you’re gonna feel like your pimp game is an A-plus like Jordan’s basketball game. If you’re hoopin’, you’re gonna feel like you can jump out the gym you know what I’m sayin? If you’re tryin to just sit down, manifest, and chill, then your manifestation game is gonna be off the chain. It’s like Jordans raise your motherfuckin level and pimpin’, and evoke images of the stratosphere to these h–s.

Ha! What pair of kicks are you lookin forward to?

I’m lookin’ forward to all the Louis Vuitton kicks that Kanye designed with Louis. I’m lookin’ forward to all the color variations of the Yeezys. I’m lookin’ forward to gettin’ up my Jordan count so I can start gettin’ Jordans for free. Man, I’ve been buying the “deuce-kit” where you gotta get the two Jordans, but there’s always one that you just really…don’t…fuck…with you know what I’m sayin? There’s one that’s like your designated “taking the garbage out” shoes and shit you know what I’m sayin? I don’t know why they don’t just give you the original of what the fuck it is.

A lot of people feel the same way. Thanks for taking the time GLC, any last words?

It’s me. I’m GLC. G.O.O.D. Music is definitely all across the universe – we evoke the images of the stratosphere. The pimpin was gone, but right now, this is what got us here, you know what I’m sayin? You’re lookin’ for me, GLC, right here on NiceKicks.com, where it’s happenin. I go on there, I see shoes, and I get motivated. I’ll be like, “Aight I need to write.” I need to do this feature, this feature, this feature so I can get this money comin’ in & out so I can keep my shoe game tight.

Because you know, when you’re jumpin’ out your vehicle, the Range or whatever, the first that’s gonna step out the car is what – your shoes, your feet. So you always gotta have your feet game tight. Even if you got on the same pair for six days in a row, like how niggas on their grind be, if you got your shoe game tight, then you’ll be alright you know what I’m sayin?

BIG SCREEN featuring Kanye West