This post may contain affiliate links. Please read our disclosure policy.
Isiah Thomas and Joe Dumars
Isiah Thomas and Joe Dumars could have marketed and promoted signature lines, plus other things, as the leaders of Detroit’s “Bad Boys.” Sure, they both represented one of the most hated teams in the NBA, but fans respected their competitiveness. Their lines could have been a big hit amongst the “small” guys considering Thomas and Dumars were one of, if not the first “small ball” backcourts in the NBA. Specifically, Dumars was, in a way, the “Glove” before Gary Payton entered the NBA and Isiah Thomas’ will to not lose was Allen Iverson-like. Brands could’ve gotten creative with a sneaker campaign centered around these little “Bad Boys.”
