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Since its retirement over 40 years ago, the original Hood Rubber Company is relaunching as a part of Mitchell and Ness. The Hood Rubber Company is considered one of the original pioneers of sneakers, inspiring the love for athletic footwear during the early 20th century.

In its 21st century return, the Hood Rubber Company returns to serve the needs of the current sneaker generation. There will be seven models in total, inspired by both archived and contemporary designs.

The Hood Rubber Company sneakers will arrive priced between $70 to $85 through mitchellandness.com on November 11.

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