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New Balance has been one of, if not the hottest brand in sneakers at the moment and the momentum continues as they’ve announced that Aminé is joining the New Balance family as a brand ambassador. The Grammy-nominated rapper joins the likes of Jaden Smith, Jack Harlow, Storm Reid, Selena Samuela, Kawhi Leonard, Sydney McLaughlin, Coco Gauff and more as New Balance continues to build out its roster.
“I’m excited to be partnering with New Balance and can’t wait for everyone to see what we have in the works. For anyone that knows me and my style this partnership feels more than natural,” says Aminé. “I’m very happy to be partnering with people who get it.”
“New Balance is thrilled to announce Aminé as the newest brand ambassador” says Chris Davis, Chief Marketing Office for New Balance. “As a tremendously talented musician, rapper, singer, and songwriter, we are excited to see his artistry take on a new shape as brand ambassador. At New Balance, we deeply value individuality and take pride in inspiring the next generation of creatives”.
Aminé will appear in key marketing campaigns that are focused on lifestyle silhouettes, such as the New Balance 2002R he’s wearing below. Let us know how you feel about the move on Twitter and Instagram.
