Bephies Beauty Supply Reimagines the Air Jordan 7

As a partner of Union Los Angeles, Beth “Bephie” Gibbs has been putting on for all the ladies in the sneaker game. Some of the most memorable sneaker moments in recent years have come from Union, with head-turners like their AJ1, AJ4, and even their recent fleet of the Nike Cortez. Releasing alongside a “Sanddrift” colorway, the Bephies Beauty Supply x Air Jordan 7 “Seafoam” delivers both beauty and sentiment as Bephie honors the Black women that have paved the way for vivid fashion.

While Bephies Beauty Supply might be new to the scene, Bephie herself certainly is not. After years of being around fashion and streetwear, Bephie founded BBS in 2020. Bephies Beauty Supply moves with intention as it shares the stories of WOC brands, artists, and entrepreneurs.

As a testament to redefining beauty, Bephie gives the Air Jordan 7 a mesh bootie that is secured with a drawstring and toggle at the top. The base of the sneaker is crafted with “Seafoam” suede and sits atop “Jade Smoke” midsole. The rope laces add highlights to shoe with pops of “Jade Smoke” and “Cyber.” The toecap has a small “Bbs” stitched in “Photo Blue,” which matches the sneaker’s tongue. The heel tab also comes in “Photo Blue” and is stamped with the Bephies Beauty Supply icon, which features a Black girl with traditional bantu knots. Final touches include “Cyber” accents on the drawstring, Nike Swoosh, and Air Jordan branding on the heel cage.

The Bephies Beauty Supply x Air Jordan 7 “Seafoam” releases on August 25, 2022. The retail price is listed at $210. To purchase, visit bephiesbeautysupply.com and select retailers. For more Sneaker News and Jordan Release Dates, follow @NiceKicks on Instagram.