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England will take on France in the fourth World Cup 2022 quarter-final game on Saturday. To showcase to the world that they have style both on and off the pitch, the team, including Harry Kane and Gareth Southgate, wore customized Nike Air Force 1 trainers made by newcomers CANVVS.
CANVVS’s collaboration with Nike marks the kick-off of the brand’s business, whose roster includes popular customizers Lorenzo Federici, Jordan Dawson, Damian Florian and Leanne Richardson. Each pair includes messages of support and inspiration, as well as the player’s initials and legacy numbers. The pairs additionally feature a subtle blue fade to reflect England’s home kit and a bespoke England crest.
Alex Murray, founder of CANVVS shared, “We have huge ambitions – our aim is for CANVAS to be the largest custom platform and community in the world. Working with Nike has allowed us to create with the England football team, which has been fantastic. We aim to build on this by supplying more and more top athletes and teams with CANVVS customs. We will inspire new artists and support existing ones to make custom sneakers and NFTs more accessible to fans, collectors & customers worldwide.”
CANVVS will officially launch in the new year.
For heat that you can buy, check out our Sneaker Release Dates Calendar.