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Nike is already planning its next 50 years with its No Finish Line book. The Swoosh, which celebrated its half-century milestone last summer, is looking towards the future with its all-new book that documents its history and aims to inspire the next generation.
No Finish Line includes speculative fiction by journalist Geoff Manaugh and essays from Sam Grawe, the author of Nike: Better Is Temporary. Manaugh’s essays describe five major shifts design may undergo in the coming decades supplemented by interviews conducted by Manaugh with than a dozen of Nike’s most inspiring designers, scientists, engineers, researchers, and leaders. The end result compiles unprecedented insights into Nike’s creative process.
Additionally, the book projects a future of design that evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial.
It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavored to create a better future for athletes. This compels us forward, always.
When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport — and design.
Foreward by John Hoke, Nike’s Chief Design Officer
No Finish Line is designed by Zak Group with custom illustrations by Bráulio Amado and synthesized imagery by PWR, creating graphic layouts and visual collages.
The No Finish Line book retails for $26 and will be available on February 14 at booksellers, including Actual Source Books, Machus and Printed Matter, Inc., in the United States; Artwords Bookshop, Counterpoint, Design Museum Den Bosch, do you read me?!, ICA Bookstore, Librairie Sans Titre, MagCulture, Papercut, Vitra Design Museum and Yvon Lambert in Europe; and Bianji, Commune, DAIKANYAMA T-SITE and NADiff a/p/a/r/t in Japan.
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