The Rich Paul x New Balance 550 Wants to Be “Forever Yours”

Following the debut of their Klutch Athletics range, New Balance has once again tapped prominent sports agent and founder of Klutch Sports Group, Rich Paul.

The friend and agent to the renowned NBA icon LeBron James has injected his own design cues into the New Balance 550, which boasts a lilac and suede and mesh construction paying homage to Klutch Sports Group. Further elevating the Rich Paul x New Balance 550 “Forever Yours” are the signature “N” insignias on the profiles outlined in burgundy leather piping as well as the co-branded and rose embellished tongue tags, heels and insoles.

Mark your calendars as the Rich Paul x New Balance 550 “Forever Yours” drops on July 14 via New Balance and select retailers for $130. Keep it locked to our Sneaker Release Dates Calendar for updates.

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