Tyshawn Jones, adidas Skateboarding Unveil the adidas Tyshawn 2

adidas Skateboarding and Tyshawn Jones are back with the announcement of the adidas Tyshawn 2, the latest in Jones’ signature lineup.

Tyshawn Jones, a renowned skateboarder, model, entrepreneur, and adidas‘ signature athlete, embodies raw talent and relentless dedication. The adidas Tyshawn 2 is a testament to his journey from a gifted young skater to an inspirational leader in the skateboarding world.

Collaboratively designed, the Tyshawn 2 blends sports inspiration with adidas DNA and Jones’ unique style, creating a shoe that excels both on and off the skateboard. It features a perforated toebox for optimal breathability, a dual-layered toe cap for increased durability, and a LIGHTSTRIKE midsole for superior comfort. The shoe’s design is completed with adidas’ iconic stripes and reflective accents, alongside the signature trefoil, encapsulating Tyshawn’s personal style and performance requirements.

The launch campaign includes a powerful video narrated by Tyshawn’s mother, Termisha Henry. This candid storytelling captures Jones’ journey from a talented young skater to a global icon. Filmed in his hometown of New York, the video weaves in archival footage to highlight key moments in his career, providing an authentic look into the focus and determination that have driven him to the top.

The adidas Tyshawn 2 releases for $100 on June 1, 2024, via adidas.com/Tyshawn, adidas CONFIRMED, in-store, and at select retailers.

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