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Jordan Brand is celebrating Jayson Tatum and his accolade-heavy summer with the Air Jordan 1 Low “Jayson Tatum” and Jordan Tatum 3 “Welcome to the Garden” pack.
Following an NBA Championship and a gold medal at the 2024 Paris Olympics, the Jumpman is releasing a “Welcome to the Garden” pack with the Air Jordan 1 Low OG and the all-new Jordan Tatum 3, first worn at the Summer Games.
The Tatum 3 marks another milestone for the Jordan Brand signature athlete as the third installment of the Tatum line adapts to the foot without restrictions or pressure. Additionally, the Tatum 3 is designed with a new upper that incorporates insights from athletes’ on-court moves in the Nike Sport Research Lab, layering materials where they
matter most for power and comfort, creating a supportive, conforming fit without feeling
bulky or stiff.
RELATED: Tatum Triumphs Again: The Jordan Tatum 3 Delivers Performance and Precision
Cushlon 3.0 foam and a Zoom Air insert work alongside the upper’s firm frame to promote
lateral movements that feel smooth and secure, and a herringbone traction pattern
propels a superior first step and quick cut while helping hoopers stop on a dime.
Kicking off the Tatum 3 launch journey is the “Welcome to the Garden” Tatum 3, which headlines the pack.
Inspired by the launch colorway of the all-new Tatum 3, the pair features a floral print, premium green suede, and golden “JT” engraved lace dubraes, mimicking its muse.
There’s no better place to release the Boston-themed commemorative set than at CNCPTS, the renowned boutique started by Deon Point and rooted in Beantown.
The exclusive Tatum 3 and Air Jordan 1 will be sold together in a custom green
double box, available at Concepts Boston on October 5.
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