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Inside the Sneakerbox has unleashed their highly anticipated Sneaker Heaven II episode. This time, they decided to go in a more informative, storytelling direction by giving readers a sense of how the sneaker game has evolved over the years. In this episode, Jay Goldberg, the owner of Miami International Sporting Goods aka Sneaker Heaven, talks about his memories of how he got into sneakers, getting his Nike account, the demand of Air Jordans and other early brands and models. Inside the Sneaker Box also incorporated a PIP (Picture in Picture) of the upstairs stockroom at Sneaker Heaven in attempt to give the audience a feel for what’s in store for consumers. View the video above to see part II of Sneaker Heaven. Also, check back for part III which includes footage of upstairs/stockroom of Sneaker Heaven.