DJ Clark Kent's Black Friday

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Black Friday was a movie.

Something that has never been done was accomplished. Three cities, three stores, in one day. All for what? The release of DJ Clark Kent’s “Black Friday” Nike Air Force 1. Never mind the 1600 miles flown or running across the east coast with no sleep, 300 pairs of kicks sold out between the three cities in a combined time equivalent to 3 Hollywood films.

After the business of selling shoes was through, DJ Clark Kent took control of the 1’s and 2’s and thus control of the party in South Beach to finish off the day 24 hours after it all began.

One shoe, three cities, in one day. It was a movie.

Check out more details of each stop that DJ Clark Kent made while Nice Kicks tagged along exclusively for the journey.

Nike Sportswear – 21 Mercer

The day started with the release of the Black Friday Air Force Ones at NSW in New York City. A crowd peered into the windows standing on a windy, 34 degree morning hoping to catch a glimpse of the shoes that no one had seen. The doors opened promptly at 4AM where the lucky few were able to get their hands on the shoe that everyone would be talking about for the rest of the day. Ninety-five minutes later, gone. Sold out. No mas. The NSW staff could not possibly run the cash register fast enough to keep up with the demand for the shoes once people entered the store and caught a glimpse of what they were just about to get their hands on.

Nike Sportswear at 21 Mercer

Fresh out of the box for the first time. Wow, those NY team Air Force Ones look pretty nice in the background too…

DJ Clark Kent standing next to NSW’s Will.

DJ Clark Kent fielding questions from media about the shoes.

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