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Hype is hard to miss and so is having limited kicks, but custom, one-off shoes are hard to top. Nike has long had NIKEiD and always keeps a solid selection of design options available, both online and at 21 Mercer and other physical locations. In this video, Iz Mateo breaks down the available schemes, materials and patterns that can be applied to the Air Max 95. If you can?t make it to the studio, head over to NIKEiD.com to design your own pair.

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