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Adidas Originals has engineered a new iPhone application that provides a first-of-its-kind experience to customers. In addition to a special 3D image recognition software, users will also get a variety of other services such as recommendations for a new pair of sneakers as well as closest matching product that is currently available. The application also provides directions to the nearest adidas store and allows customers to flip through current product catalogues. The adidas Originals App will be available on August 5th, 2011 and will debut to the public at the Lollapalooza 2011 Festival in Chicago, USA, from August 5th-7th.
