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The Jordan Brand #RISEABOVE documentaries were well received by fans and athletes. The brand is set to debut its “This is Where it Starts” campaign during Team USA Men’s Basketball game vs. Lithuania on tomorrow, August 4. The commercial shows a brief history of budding rival between players from opposite sides of the planet, symbolizing the growth of the game of basketball on a global scale. Check out the TV spot below, and be on the lookout for it to run during various Olympic events.
Source: Nike, Inc.
