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Today, Keds announced a multi-year partnership with award-winning songstress Taylor Swift. The campaign will kick off with the release of a red colorway of the Champion, commemorating the release of Taylor?s latest album, Red. The limited edition kicks are set to drop exclusively at Keds.com, TaylorSwift.com, Nordstroms.com, and Journeys.com on October 22nd.
A multimedia campaign will also correspond with the signing, encouraging young women to share their stories of strength worldwide. The initiative will include the likes of scholarship opportunities, video content, and limited edition product.
This signing follows recent adidas Originals campaigns with the likes of Katy Perry and Nicki Minaj, as well as Reebok, Converse, and Nike?s respective history of artist collaborations.
Taylor Swift x Keds Champion “Red”Source: PRNewswire/Image via Zimbio
Thanks to Cleto for the tip!
