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Basketball is the national pastime of the Philippines, and since the sport was introduced in the early 1900s, it has served as a unifying passion that transcends age, race and social class. In fact, basketball is both a sport and a commercial phenomenon in the Philippines, and statistics show that 40% of the population has played or plays basketball, while 99% of people are aware of the NBA. Besides the U.S., the Philippines is the number one source for activity on basketball-related topics and pages, as well as Nike Basketball?s social media platforms. For more Inside Access: Nike Basketball’s Deep Roots in the Philippines, check out the images below and Nike, Inc.
An Organized Filipino Basketball League Game Kobe Bryant Playing in an Exhibition Game in the Philippines Kobe Bryant Commitment to Youth Development in the Philippines Nike Basketball Ad featuring a Filipino Club Team
