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Hailed by Nah Right as “the only Hip Hop video director on the planet”, you’ll be seeing more of Rik Cordero and the Three/21 Empire in the upcoming future.

His resume speaks for itself. Alongside his work with a wide range of artists – from superstars like Jay-Z, Nas, Snoop, and Busta, to rising phenoms like Wale, Joell Ortiz, and Consequence – he’s also been nominated for the 2009 BET Award for Video Director of the Year alongside heavyweights like Hype, Chris Robinson, and Benny Boom.

We were able to catch up with Mr. Cordero and ask him about his thoughts on sneakers. Shouts to the Three/21 fam for all their support.

Check the interview after the jump.


Name: Rik Cordero

Where you represent: New York City

Shoe that got you hooked: Larry Johnson’s Converse Grand Ma Ma’s (Peep our Throwback Thursday!)

What?s on your feet now: Nike Delta Force

Last pair you purchased: DC Admiral

Favorite pair you don?t own: Nike Blazer Suede Vintage

Amount of pairs you own now: 10

Top 3 sneakers of all-time:

Air Max ’95
Converse All Star
Adidas Superstar

Which upcoming sneaker release are you looking forward to: The Livestrong Edition of the Busy P Air Force 1

If you weren?t producing films, you would probably be a: Graphic Designer making flash banners for teen gossip websites.

Film/Director that describes your sneaker tastes: Adaptation by Spike Jonez

One reason why shoes matter: Respect

One reason you love shoes: Reflects individual personality depending on wardrobe

One thing that you dislike about the shoe game: The costs

One thing people might not know about you: I grew up with Ray from Mighty Healthy that’s why I always rock their gear.

Last words? Shoutouts to Drew Peterson for improving my kick game!

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