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adidas Originals is clashing hip-hop legends Run DMC with superstar DJ A-Track in the FW13 “Unite All Originals” Campaign. These two music icons will go head to head in the ultimate culture clash, where they will meet in the studio to create a new contemporary anthem to unite all originals. Run DMC has a history of colliding cultures and inspiring people, as they were the first to unite hip-hop with rock and fashion with music. This time, Rev Run and the crew collide with the one of the hottest mixmasters in the world.
Fans all over the world can connect with Run DMC in an interactive film that brings the sports dreamers to life. Using voice commands and adding visual effects, users will be able to to influence the video and trigger special effects and animations. Are you going to get in on the action? Go to adidas.com/unite to get in on the interactive film, and click here to check out behind the scenes video from Run DMC and A-Trak.
Source: adidas
