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Today, Nike Basketball‘s Inside Access series offers insight into NIKEiD‘s Player Edition Program. The season-long customization program features NIKEiDs tailored to specific pros that tell a story and highlight special moments during the season. Chris Paul, Ty Lawson, LeBron James and Paul George are just some of the players who will, or already have, participated, and you can get a closer look at some of the designs that have already debuted below. According to Nike, each design is developed in cooperation with NIKEiD Design Director Al Baik, who regularly receives insight from each athlete. Baik uses the NIKEiD builder to create a shoe that represents the player’s game, team and moment. In some cases, he even receives insight from the athlete’s family members or fans. Inspiration for upcoming designs includes team legacies, birthdays, homecomings and rivalry games. Once you’ve gotten inspiration from these special designs, you can head to NIKEiD to create your own pair of Nike Basketball kicks, and stay tuned to Kicks On Court for looks at all the designs as they hit the court.
