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Breaking into the sneaker game is no easy task, but with the help of crowd sourcing, it’s no longer impossible. Taking advantage of the services of Kickstarter, InSoul Dress Sneakers has started a campaign to get their fledging sneaker brand up and running. Aiming to combine the comfort and styling of an athletic shoe with the craftsmanship and detailing of a dress shoe, InSoul is predicated on crafting sneakers that conform to the foot and, in turn, get better with every wear. Catch a glimpse of their current lineup below, and head over to Kickstarter to get the full scoop on InSoul and learn how you can help them reach their goal of $195,000.

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