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After 40 years and 200 defining innovations, Nike Soccer has created an online experience to celebrate the process behind the Swoosh’s on-going success. The Nike Genealogy of Innovation covers the 20-year span of the brand’s soccer division, traversing all the way back to Nike’s roots to showcase the entire progression of the technology that produced this year’s Nike Magista and other elite models. Drawing developmental inspiration from Swoosh silhouettes from both the basketball and running departments, Nike Soccer’s latest releases are a product of history. Get a preview of the exhibition below, and check out the entire Genealogy of Innovation here.
