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Don’t call it a comeback– Nike Shox have gotten the retro treatment randomly over the past few years, but they’ve never quite came back. Providing propulsion for what were once the most popular models on the market, its share was swept away by the polar opposite Nike Free movement as well as a performance and retro resurgence from the likes of Air Max and Zoom Air cushioning. While overlooked re-releases of the BB4, R4 and NZ models have happened over the course of the past decade, its the upcoming launch of the Nike Shox TLX Mid Collection under the Nike Lab umbrella that’s providing new positioning to the franchise. With that in mind, we call for eight Nike Shox silos we want back on the market.
Nike Shox BB4
photo via Nike, Inc.The Nike Shox BB4 has retroed on a few occasions making little to no noise. First re-launched as a House of Hoops exclusive with Vince Carter nods, then again in a new Black/Volt makeup and later with Olympic ties, the high flying silo has flown under the radar as a retro. Let’s not forget though, Air Jordan and Air Penny retros didn’t exactly set the world on fire when they first came back. Once the 90s retro resurgence completely runs its course, the BB4 would be a strong silo to put back on a pedestal.
