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Concepts offers a behind the scenes look at their latest and highly coveted collab, the New Balance 997 “Rosé”, with this video of the shoe being made at the Massachusetts New Balance factory. You’ll also see some footage of the Concepts New York location being built up for the release of the shoe. Whether you were able to grab a pair or not, it’s worth a watch.
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Concepts X New Balance NYC from Concepts on Vimeo.