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With customization being a vital feature within the landscape of today’s society, there happens to be an innovative sneaker company looking to make the idea of “customization” rather immediate. The brand of topic is Sunnyroots as this Italian based company is currently promoting a Kickstarter campaign that showcases its variety of interesting silhouettes such as the Milano, Bari, and Roma models, just to name a few.
Incorporating its “sun-effect” technology, consumers are able to select their favorite color and while indoors the respective sneaker will be one hue but upon your transition into daylight, the model will subsequently switch to the aforementioned favorite hue.
As currently standing, this brand is up to just over $20,000 in funding within its respective Kickstarter campaign. All in all, this brand seems to be forward thinking and could revolutionize the industry. To see for yourself, check out their Kickstarter page for more information.
