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The landscape of sneakers is forever changing as the days go by. With technology reaching zenith levels and the aforementioned notion about sneakers ringing true, a notable footwear entity is looking to make copping sneakers even easier, and that’s because adidas has partnered with Twitter to enhance the purchasing experience.

Soon, consumers will be able to purchase some of their favorite products with the simple click of a button by utilizing the “Buy Now” feature within their Twitter Feed. According to Twitter’s online blog, this venture will make things as “easy as possible for businesses to connect directly with, and sell to, customers on Twitter.”

In addition, the Managing Editor of the adidas Newsroom, Chris Murphy, provided some notable statements in regards to this latest feat by the Three Stripes brand:

“We’ve been a long time partner of Twitter and this is the latest step in working together to innovate our social shopping and commerce experience. We will continue to work with Twitter to lead the social and digital conversation with a focused pursuit of seamless shopping.”

Could buying Yeezys now be as simple as clicking a Tweet? We will see, but this immersion of social media and notable brands will certainly change the way we look at retail shopping going forward.

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