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New Balance is a renowned footwear brand that has lasted many decades while combing the feet of a variety of iconic figures. However, as with most brands, few people are abreast to the company’s origins and background.

Well, it seems as though HYPEBEAST granted the wishes of many as designer Terry Heckler shares the origins of the brand’s aesthetic, as well as his role in the New Balance design plan from the 1970s until present day.

To see more, check out the video below.

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