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With recent news of the impressive adidas stock surge, it’s left many to ponder: is Nike/Jordan Brand losing steam? The short answer to that ever-present question is no. But make no mistake, things are changing. Much of which plays on the resellers market of retro Air Jordans and its unfortunate downward turn.
In a recent study by Stock X, it’s been revealed that Jordan resellers made $1 million less in December 2015 as opposed to December 2014.
By in large, much of this is dependent upon the retail success of Air Jordans, which has suffered in recent times. Retros are sitting on shelves, pushed from sale and in some instances to clearance. This, in the past, almost never happened.
The popularity of adidas Ultra Boost, NMD and of course Yeezys have taken their share of the market – even if just a small share. Moreover, inline Jordan releases aren’t as exciting as they’ve been in years past and releasing at a larger frequency. Profit margins, too, have also lessened.
This, though, doesn’t necessarily mean that Jordan Brand is losing money or suffering financially.
So much goes into this ever-expanding equation that explains where Jordan Brand is, and continues to go, fiscally from year to year. Take a look at the Stock X resellers market breakdown below and for more visit here.
