This post may contain affiliate links. Please read our disclosure policy.
Earlier today first-round prospect Lonzo Ball unveiled his first signature shoe, the ZO2: Prime, produced by his family’s Big Baller Brand. The shoes were immediately made available for pre-order for $495 for sizes 8-13.5 and $695 for sizes 14 and 15.
While the debut shoe, the ZO:2 Prime, looks incredibly good for a debut design, many took exception to the price.
RELATED: Lonzo Ball Unveils ZO2: Prime – First Big Baller Brand Shoes
As with anything related to the Ball family lately, the internet had some opinions to share and today you might say they held nothing back. Below are just a few highlights from this afternoon.
Regarding the price:
Hey @Lavarbigballer real big baller brands don’t over charge kids for shoes. pic.twitter.com/N2U0VPXXyt
— SHAQ (@SHAQ) May 4, 2017
The price tag of the Big Baller Brand ZO2 vs. Watching a full season of the Memphis Grizzlies pic.twitter.com/ZXqHvGCRRw
— Alexis Morgan (@alexiskmorgan) May 4, 2017
I believe the highest price for a general release of a Jordan shoe has been $400.
The Lonzo Ball shoe is $495.
— Darren Rovell (@darrenrovell) May 4, 2017
Two years ago I interviewed high school star Lonzo Ball postgame. Now I can’t afford even one pair of his shoes. Life comes at you fast. pic.twitter.com/xT1QwCY1CS
— Lindsey Thiry (@LindseyThiry) May 4, 2017
Opinion from Insiders:
Shoe industry analyst @NPDMattPowell on new Lonzo Ball shoe: “This is a setback. None of the shoe companies are going to sign him now.”
— Darren Rovell (@darrenrovell) May 4, 2017
Lonzo Ball’s signature shoe unveiling is making more noise than top tier signature athletes…
With no media event. Amazing!
— Gerard Smith (@GRocSmith) May 4, 2017
Then there were memes:
Lavar and Lonzo Ball before the release of the ZO2 sneakers. ? #BBB pic.twitter.com/khml65Ffta
— Athlete Texts (@AthletesTexts) May 4, 2017
Nike executives when they see Lonzo Ball trapped in the BBB store pic.twitter.com/T1b19ZRNwt
— Bruh Report (@BruhReport) May 4, 2017
“Aight hold the shoe up”
“Dad….”
“HOLD THE SHOE UP BEFORE I BEAT YOUR ASS LIVE ON FIRST TAKE” pic.twitter.com/5h0MTUgqhW
— MJ? (@The_6ix_man) May 4, 2017
Name a more iconic trio. pic.twitter.com/LcSk5TjAzb
— NBA on TNT (@NBAonTNT) May 4, 2017
Lonzo Ball: Raider of the Lost Kobes. pic.twitter.com/oKSNeJQasE
— Cycle (@bycycle) May 4, 2017
Accurate #BigBallerBrand pic.twitter.com/UiuqxMHEqj
— Dan Ryan Santos (@DDankW1lder) May 4, 2017
Lonzo Ball reveals his new shoe for $500 pic.twitter.com/0TH5o6j8YL
— Tom Brazy ?? (@Chuck__Says) May 4, 2017
BOOOOOOOOOY, IF YOU DON’T GET… pic.twitter.com/vnGPFH4b4K
— 11 more! GO SPURS GO (@AdrianNeenan) May 4, 2017
LOOK: Twitter unleashes absolute fury on LaVar, Lonzo Ball’s new $495 sneakershttps://t.co/5p2tdWHw5F pic.twitter.com/jhtlTp4dy2
— CBS Sports NBA (@CBSSportsNBA) May 4, 2017
Then the disrespect:
Lonzo and LaVar Ball slanging Big Baller Brands for $500??? pic.twitter.com/TcmSIoPSID
— Legends (@LegendsofCH) May 4, 2017
When Lonzo ball shoes off his new baller brand shoes #BigBallerBrand pic.twitter.com/sJeGcVUCKZ
— Marcus (@youknowmarcus) May 4, 2017
Found this on the interwebs. Accurate. #BigBallerBrand pic.twitter.com/Us29g1KEfP
— Frank Digital (@SNKR_ATiC) May 4, 2017
“DS, ZO2 Prime, size 10.5, $1000 shipped. Serious inquiries only. Please be Paypal, Venmo, Cash app ready. Please RT.” pic.twitter.com/TP82btJQxi
— Civilian At Earth (@MF_Brown) May 4, 2017