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This weekend, in an interview with Rap Radar available through his streaming service TIDAL, Jay Z dropped more than a few gems when discussing the state of urban culture, his new album, 4:44, and supporting black-owned ideas and businesses. One of which is Lavar Ball and Big Baller Brand.
In the interview, Hov said that he purchased three pairs of Big Baller Brand ZO2, which retail for $495. “He may go about things wrong, he may have a big mouth,” Jay Z said in reference to LaVar’s sometimes outlandish comments, “but I bought three pairs. Why did I buy three pairs? That man has a vision of his own. Why wouldn’t I support him?”
Jay’s latest musical output stands as a direct ode to supporting black businesses and those who push culture forward. Thus, dropping $1,500 on the ZO2 is simply putting his money where his mouth is.
Later this past weekend, after Jay’s interview has released, TMZ Sports caught up with Lonzo Ball cruising the streets of LA and asked him about his famous new supporter. Lonzo, a man of few words, remained true to character and said very little. “I’m just thankful, man, appreciate it.”
