Nike Launches LeBron Watch Program

Nike tonight launches the LeBron Watch Program — a new initiative that follows James as he unveils PE iterations of the LeBron 15 inspired by iconic Nike athletes and the many Swoosh classics that they’ve worn. The King kicked off the program tonight by lacing up the Nike LeBron 15 “Waffle,” a sneaker inspired by the time-honored Nike Waffle Trainer from 1972.

James, a sports aficionado and sneaker fiend like many of us, grew up in the ’90s watching his favorite Swoosh athletes dominate their respective eras in signature styles and more. He odes their greatness with this innovative new program. And, what’s even more exciting, many of them will be up for grabs.

Now some of James’ new PEs he’ll keep to himself, but he’ll also make five of these PEs available to Nike members through Nike SNKRS. The shoes will be available as soon as he steps on the floor wearing them. Pretty cool, right?

“When I was a kid, the athletes and the shoes represented in this series inspired me to chase my dream of one day becoming a professional athlete,” recalls James. “It’s important to me to share these stories and inspiration with my fans. I want them to be a part of every step of my journey, so I’m excited we’re making these shoes available to them.”