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Nice Kicks alum and coiski founder George Kiel is also the man behind the Kiel Colon Cancer Foundation. George and his wife Tasha began their mission to end colon cancer in 2014 when GK’s mother passed from the disease on March 15th. This year, their fight continues to come full circle.
Tomorrow, March 15, 2018 will be the first National Blue Shoe Day. Blue, the color associated with colon cancer awareness, has seen prominence in the month of March through their #BlueKnots campaign which can be purchased here.
Congrats to George and Tasha and make sure to put on your blue sneakers tomorrow.
