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Nike’s first year back as the NBA’s official outfitter wasn’t without issue. Jerseys were ripping. Some completely off a players chest. But from a wider lens, far more went right for Nike than it did wrong. That, coupled with the excitement of the restored partnership, Nike sold a ton of apparel during the 2017-18 season. The top-selling jerseys league-wide were announced today.
Derived from sales figures from the NBA Store, Stephen Curry had the highest selling jersey amongst his peers — to no surprise. LeBron James comes in second position, with Kevin Durant hot on his heels in third. Giannis Antetokounmpo and Kyrie Irving rounded out the top five.
Joel Embiid and Ben Simmons secure the No. 8 and 10 spots, respectively, helping the Sixers sell the amount of jerseys they moved when Allen Iverson was around. The Sixers were hottest team across the league over the least two months of the year. Despite playing less than ten games all season, Kawhi Leonard lands in the 11th position. Just beneath him in 12th — Lonzo Ball.
As for the top-selling jerseys by team, the Warriors, Cavs and Sixers lead the way. The Lakers and Celtics round out the top five.
