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Shortly before the opening of the Nice Kicks Shop, the crew from Hypebeast came and checked out the spot, interviewing owner and NiceKicks.com CEO and editor-in-chief Matt Halfhill in the process.
Though released following the grand opening this past weekend, this video was the first time the paper came down from the windows and anyone saw the inside of the new boutique. If you still haven’t been to the shop in Austin, this video serves as a great opportunity to check out the retailer’s new digs. Matt also explains the brand philosophy, further promising to maintain the integrity of the website, while providing a brand new retail experience.
