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One of the many great marketing campaigns Nike has had was the “Be True To Your School” which promoted the Nike Dunks in the the mid 80’s. For this campaign, colorways were made of the Nike Dunks specifically to match college teams. The Nike Dunk was yet another great creation by Bruce Kilgore (who also designed the Nike Air Force 1) and has become a staple in the Nike line ever since.
Nike Members Only Store is now offering the Nike Dunk Low iD Premium for 30 days. Customize your shoe with colors that define your team. They go for $100 and 33 pairs can be made in a day, so hurry before they sell out!
For further information about the BTTYS campaign, we have updated our page about Nike Be True To Your School.
