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The soothing relaxation principles embedded in the origins of incense creatively fuel the latest collaborative project between UK-based END. and American footwear company New Balance.
A three-piece offering colorfully titled “Purple Haze” ranges from subtle to more vibrant renderings of the NB X-90.
There is, of course, an abundance of purple as the moniker suggests while grayscale and lilac iterations tilt the color scale downwards from dark purple to medium and finally grey. Each of these colors is meant to chronicle the expressive nature of incense dating back to the 1960s to the “hedonic fog” moment encapsulated in the 1990s.
Take a detailed look at the upcoming END. x New Balance X-90 “Purple Haze” Pack below.
Expect the release on March 30 with availability via raffle on the END. Launches.
