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It turns out that Nike will NOT be creating shoes for the LeBron free agency tour we just covered. A tweet by CNBC’s Darren Rovell revealed the news, though no word has been given as to the legitimacy of the tour happening at all.
While sneakerheads should naturally be saddened by the news that no special shoes will commemorate the tour by King James, it does make it seem as though the Nike statement confirms the validity of the tour itself. Still, don’t put it on your calendars until LeBron’s plane touches down at JFK.
Nike is clearly denying any special shoes, but it’s hard to believe the world’s leading sports gear producer won’t play a part in LeBron’s decision. Building the LBJ brand has long been a clear goal of King James’ and it only makes sense that his number one endorser would be involved with doing so.