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Nike’s We Play Real celebrates Black women and everything they do across sports, social justice, and sneaker culture as a whole.
The film is a continuation of Nike’s commitment to its athletes and society by uplifting Black women both inside and outside of sports.
As part of Nike, Converse, Jordan, and Michael Jordan’s combined $140 million investment in addressing racial inequality, Nike is investing $500,000 in Black Girl Ventures. Black Girl Ventures provides Black and brown woman-identifying founders with access to community, capital, and capacity building to support entrepreneurship.
The funding enables Black Girl Ventures to grow its reach through new chapter development, increase technology infrastructure to better serve these entrepreneurs through its proprietary crowdfunding platform, and elevate its brand visibility through storytelling campaigns curated by Black and brown women.
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